While marketing has moved steadily into the technological age, not all your marketing efforts need to be digital. Once considered obsolete as a strategy to reach customers, direct mail is making a comeback. When harnessed properly, this method can help you better reach your customers, benefiting your business in the process.
Yes, it is more difficult to track print marketing campaigns than digital marketing campaigns. There is no concrete way to judge how many people read your ads, so your statistics will be less thorough. You will, however, track how many people follow up on your ad, giving you general information about how effective your efforts have been. Try these five methods to track your print marketing campaign.
Movement Mortgage, named as one of the fastest growing companies in the country four times by Inc. Magazine, has grown from a team of four to over 4,000 employees in 47 states since its inception in 2008. The company sought to brand its new Norfolk, Virginia offices while remaining consistent with the surrounding buildings in the area. Boingo Graphics ultimately helped the Norfolk office establish its own uniqueness from the start of the process to project completion.
Desiring to improve brand consistency, produce the highest-quality marketing collateral and make the collateral easily available to their employees, ettain group wanted to create an online ordering portal. Specifically, the company was looking for a single-source vendor to provide a solution, while delivering outstanding service and meeting three objectives:
- Self-service access and direct shipping of business cards, branded print materials and marketing collateral
- Quality/version control of marketing collateral
- Streamlined budget tracking by department
Boingo Graphics delivered an online ordering portal that successfully met ettain group's needs. The company was able to consolidate all printed materials to a centralized vendor for easy ordering and high-quality printing while improving brand consistency and tracking expenses.
Most companies today harness the power of digital marketing as their main or sole marketing strategy.
They use a CRM to automate their workflow, and they understand that digital marketing is a vital component of any well-rounded marketing strategy. However, this cycle often leads to using the same marketing methods repeatedly instead of finding fresh, new ways to promote your brand or service when it comes to multichannel marketing. Unique print marketing collateral will make a strong impression. Expending the time and resources to create something more than a generic brochure or postcard will speak volumes to the individual receiving it. Consider the following three unique ways to use print marketing to make a lasting impression.