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The Boingo Graphics Team

Recent Posts

Personalizing Direct Mail Messages by Recipient for Better Results

Posted by The Boingo Graphics Team on Nov 29, 2018 9:41:00 AM

 

Sending messages to potential customers is a cornerstone in helping you establish a connection with them. In the increasingly digital age, people are under constant bombardment of promotional emails and letters. Rather than reading every single message in its entirety, many consumers instead choose what they look over and throw the rest out.

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Your Automated Marketing Stack Is Missing One Key Piece

Posted by The Boingo Graphics Team on Nov 22, 2018 7:57:00 AM

In a world of automated procedures, automated marketing is standard. Yet, many businesses are missing out on one key aspect – automated direct mail. Direct mail may bring to mind dated mass mailers that get tossed in the trash without thought, but technology advances have changed the way direct mail marketing interplays with customers. Direct mail is not dead; in fact, 42% of Americans still read catalogs

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The Power of Combining Email With Direct Mail and Personal URLs

Posted by The Boingo Graphics Team on Nov 15, 2018 10:42:00 AM

 

Multi-channel marketing is an emerging power, utilizing the strengths of email and direct mail marketing together to reach more customers. Add personal URLs (PURLs) to the mix, and you’ve created a successful strategy to reach your target customers.
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The Ultimate, No Questions Asked, Number One Guide to Direct Mail. It’s Back, Baby.

Posted by The Boingo Graphics Team on Nov 8, 2018 11:22:00 AM

While marketing has moved steadily into the technological age, not all your marketing efforts need to be digital. Once considered obsolete as a strategy to reach customers, direct mail is making a comeback. When harnessed properly, this method can help you better reach your customers, benefiting your business in the process.

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Five Ways to Track Your Print Marketing Campaign’s Results

Posted by The Boingo Graphics Team on Aug 2, 2018 4:13:56 PM

Yes, it is more difficult to track print marketing campaigns than digital marketing campaigns. There is no concrete way to judge how many people read your ads, so your statistics will be less thorough. You will, however, track how many people follow up on your ad, giving you general information about how effective your efforts have been. Try these five methods to track your print marketing campaign.

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