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Boingo Graphics Helps With Brand Consistency & Marketing Collateral

Posted by The Boingo Graphics Team on Jun 5, 2018 3:45:36 PM

Executive Summary

Desiring to improve brand consistency, produce the highest-quality marketing collateral and make the collateral easily available to their employees, ettain group wanted to create an online ordering portal. Specifically, the company was looking for a single-source vendor to provide a solution, while delivering outstanding service and meeting three objectives:

  • Self-service access and direct shipping of business cards, branded print materials and marketing collateral
  • Quality/version control of marketing collateral
  • Streamlined budget tracking by department

Boingo Graphics delivered an online ordering portal that successfully met ettain group's needs. The company was able to consolidate all printed materials to a centralized vendor for easy ordering and high-quality printing while improving brand consistency and tracking expenses.

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Topics: Marketing, Distribution Print Marketing Portal

How to Maintain Brand Consistency as Your Business Expands

Posted by The Boingo Graphics Team on May 17, 2018 4:18:05 PM

Though expansion is the goal for many business owners, it will be difficult to keep your brand consistent as your company grows. Keeping your brand consistent is important because it is the main way potential customers and clients will recognize your company and develop loyalty. Consider franchise owners opening new branches in new areas. They want to their marketing collateral the same in order to achieve brand consistency, but they may want to change it slightly because of the new location or a new target audience. If your business is growing and the branding on some of your marketing collateral is beginning to shift, consider the following four tips.

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Topics: Distribution Print Marketing Portal, Marketing

4 Tips for Digitally Managing Your Marketing Materials

Posted by The Boingo Graphics Team on May 9, 2018 1:11:35 PM

As your business expands, organizing your publishable content often becomes a pain point.

Pdfs, white papers, and power points are just a few of the digital resources that will get lost among the plethora of material you have online. To further your business and draw in customers, it is important to properly manage your digital marketing materials along with managing your print assets. Try these four tips to successfully manage and organize your online material.

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Topics: Marketing, Distribution Print Marketing Portal

Boingo Graphics Helps Girls on the Run with Brand Consistency

Posted by The Boingo Graphics Team on Apr 30, 2018 3:11:44 PM

Executive Summary

Girls on the Run® needed a centralized system to overcome the difficulties with brand consistency and inefficiencies that arise from decentralized ordering of marketing materials. Boingo Graphics provided a complete solution to streamline the purchasing of printed collateral required by all the Girls on the Run councils.

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Topics: Distribution Print Marketing Portal, Marketing

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Boingo Graphics Fun Facts:

  • We have a dedicated account manager for every project - big or small
  • We are able to provide round the clock full-color printing, kitting and fulfillment
  • We are a Plyler Paper Partner for full-scale recycling program